Behavioral insights for the analysis of green tips

Gilles Grolleau (), Estelle Midler () and Naoufel Mzoughi
Additional contact information
Estelle Midler: Alexander von Humboldt Professorship of Environmental Economics - Universität Osnabrück - Osnabrück University, Universität Osnabrück - Osnabrück University

Post-Print from HAL

Abstract: People in several countries are overwhelmed with green tips in order to encourage them protecting the environment. The effectiveness of these tips, however, highly depends on the context and the person targeted by the tips. In particular, we contend that some green tips may do more harm than good when individuals have cognitive and behavioral biases. Without purporting to be exhaustive, we explain some of these biases and mechanisms by which green tips may lead to a net environmental degradation. We also emphasize that it is possible to complement green tips with debiasing strategies to guarantee their performance. We present some of these strategies, notably the foot-in-the-door technique, commitment strategies, the strategic use of small changes and individuals' pursuit of identity. Finally, several policy implications are developed.

Keywords: behavior; debiasing; environment; green tips; behavioral economics; recommandation; écologie comportementale; analyse des biais; changement comportemental; dégradation de l'environnement; comportement des consommateurs; économie comportementale (search for similar items in EconPapers)
Date: 2017
Note: View the original document on HAL open archive server: https://hal.science/hal-01595094v1
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

Published in Ecological Economics, 2017, 134 (2017), pp.258-262. ⟨10.1016/j.ecolecon.2016.12.010⟩

Downloads: (external link)
https://hal.science/hal-01595094v1/document (application/pdf)

Related works:
Journal Article: Behavioral Insights for the Analysis of Green Tips (2017)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01595094

DOI: 10.1016/j.ecolecon.2016.12.010

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().