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Using descriptive norm appeals effectively to promote green behavior

Leïla Elgaaied-Gambier, Elisa Monnot () and Fanny Reniou ()
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Leïla Elgaaied-Gambier: THEMA - Théorie économique, modélisation et applications - UCP - Université de Cergy Pontoise - Université Paris-Seine - CNRS - Centre National de la Recherche Scientifique
Fanny Reniou: IRG - Institut de Recherche en Gestion - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12 - UPEM - Université Paris-Est Marne-la-Vallée

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Date: 2018-01-01
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Published in Journal of Business Research, Elsevier, 2018, 82

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