Using descriptive norm appeals effectively to promote green behavior

Elisa Monnot, Leïla Elgaaïed () and Fanny Reniou ()
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Leïla Elgaaïed: THEMA - Théorie économique, modélisation et applications - CNRS - Centre National de la Recherche Scientifique - CY - CY Cergy Paris Université
Fanny Reniou: THEMA - Théorie économique, modélisation et applications - CNRS - Centre National de la Recherche Scientifique - CY - CY Cergy Paris Université

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Date: 2018-12-31
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Published in Journal of Business Research, 2018, 1, pp.179-191. ⟨10.1016/j.jbusres.2017.09.032⟩

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Journal Article: Using descriptive norm appeals effectively to promote green behavior (2018)
Working Paper: Using descriptive norm appeals effectively to promote green behavior (2018)
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02980552

DOI: 10.1016/j.jbusres.2017.09.032

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