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Special Session Contributions to Social Marketing

Amira Berriche (), Dominique Crié, Annabel Salerno and Salerno Francis
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Amira Berriche: LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique
Salerno Francis: LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique

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Date: 2017-04-30
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Published in Patricia Rossi (éd.). Marketing at the Confluence between Entertainment and Analytics, Spinger, pp.1013-1014, 2017, ⟨10.1007/978-3-319-47331-4_201⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01808383

DOI: 10.1007/978-3-319-47331-4_201

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