Harnessing the power of identity to encourage farmers to protect the environment

Sonia Lequin, Gilles Grolleau () and Naoufel Mzoughi
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Sonia Lequin: BSB - Burgundy School of Business (BSB) - Ecole Supérieure de Commerce de Dijon Bourgogne (ESC)

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Abstract: We argue that farmers exhibit identity concerns that can be conducive or detrimental to environmental conservation. In addition to recognizing the existence and importance of these concerns, we posit how they modify traditional predictions in unexpected directions. We characterize the propensity to adopt environmental measures within a two-dimensional space defined by farmers' expectations about how adoption will impact profit as well as identity-related concerns. In doing so, we emphasize that identity concerns can be (inadvertently) activated and/or manipulated in directions that can be (un)favorable to socially desirable goals. We also develop some original and practical ways to better understand and exploit the identity dynamics to reach environmental conservation objectives.

Keywords: environmental conservation; farmers; identity; incentives (search for similar items in EconPapers)
Date: 2019-03
Note: View the original document on HAL open archive server: https://hal.umontpellier.fr/hal-01999647v1
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Citations: View citations in EconPapers (10)

Published in Environmental Science & Policy, 2019, 93, pp.112-117. ⟨10.1016/j.envsci.2018.12.022⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01999647

DOI: 10.1016/j.envsci.2018.12.022

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