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Il faut comprendre les émotions pour changer les comportements

Katherine Farrow, Gilles Grolleau () and Naoufel Mzoughi
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Katherine Farrow: EconomiX - EconomiX - UPN - Université Paris Nanterre - CNRS - Centre National de la Recherche Scientifique, International Transport Forum - OCDE - Organisation de Coopération et de Développement Economiques = Organisation for Economic Co-operation and Development

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Abstract: Plus d'arguments, plus d'incitations, plus de statistiques ne suffisent pas à convaincre citoyens et consommateurs de faire mieux, constatent les chercheurs Katherine Farrow, Gilles Grolleau et Naoufel Mzoughi dans une tribune au "Monde".

Date: 2018
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Published in Le Monde.fr, 2018, pp.[en ligne]

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