Seaweed Consumption and Label Preferences in France

Sterenn Lucas, Stéphane Gouin () and Marie Lesueur ()
Additional contact information
Stéphane Gouin: SMART-LERECO - Structures et Marché Agricoles, Ressources et Territoires - INRA - Institut National de la Recherche Agronomique - AGROCAMPUS OUEST
Marie Lesueur: Fisheries and Aquatic Center Agrocampus Ouest - AGROCAMPUS OUEST

Post-Print from HAL

Abstract: The seaweed market in France is expanding. French consumers were surveyed regarding their perceptions and purchase intentions of seaweed products. Based on the survey results, we explore the determinants of seaweed consumption and preferences for this new, sustainable food in France. The survey database includes the results of over 495 in-person interviews. Two types of consumers are identified. Some consumers maintain a traditional attitude toward seaweed consumption, while others are willing to consume more innovative products. Attitude strongly influences seaweed consumption. The acceptance of claims (natural, eco-label, health, and fair-trade) is studied, using a multinomial probit model with random intercept. The purchase location is an important factor in the choice of product claims, and there is more heterogeneity at the individual level than the collective level. These results are important to understand the scope for increased seaweed consumption in order to help improve the sustainability of food consumption for future generations.

Keywords: consumer behavior; seaweed; new product; label; multinomial probit model with random intercept (search for similar items in EconPapers)
Date: 2019
References: Add references at CitEc
Citations:

Published in Marine Resource Economics, 2019, 34 (2), pp.In Press. ⟨10.1086/704078⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02154469

DOI: 10.1086/704078

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().