Advancing Nonmarket Strategy Research: Institutional Perspectives in a Changing World

Jonathan P. Doh, Thomas Lawton and Tazeeb Rajwani
Additional contact information
Jonathan P. Doh: Villanova University [USA]
Thomas Lawton: EM - EMLyon Business School

Post-Print from HAL

Abstract: Nonmarket strategy is now well established as a legitimate field of research. In this paper, we review the dominant paradigms in contemporary nonmarket research and report on the key insights and findings from those perspectives. We use this review to suggest that the integration of institutional and strategic perspectives provides a logical path for the continued development of nonmarket strategy research going forward. Looking ahead, our premise is that institutional perspectives will have an increased relevance to nonmarket scholarship, particularly with the increasing importance of emergent economies to international business. As companies are required to invest more in nonmarket practices, and adapt those practices to unique country contexts, we anticipate that research will increasingly draw from multiple conceptual paradigms and perspectives.

Date: 2012-08-01
Note: View the original document on HAL open archive server: https://hal.science/hal-02276718v1
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (126)

Published in Academy of Management Perspectives, 2012, 26 (3), 22-39 p

Downloads: (external link)
https://hal.science/hal-02276718v1/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02276718

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().