The interaction between reputation and information search: Evidence of information avoidance and confirmation bias

Jeanne Lallement (), Sylvain Dejean, Florence Euzéby () and Carole Martinez ()
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Jeanne Lallement: LR-MOS - La Rochelle - Management, Organisation & Société - CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université
Florence Euzéby: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université
Carole Martinez: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12

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Abstract: This paper investigates how the valence of reputation affects the information search, and how the outcome of the search can result in a reevaluation of reputation. The protocol uses a digital version of the Information Display Board (IDB) to examine the dynamics of information search and reputation building. A sample of 1811 respondents was asked about their perceptions of the reputation of specific performing arts events, pre-and post-information search. The findings provide evidence of a confirmation bias (between positive information and the information search), and support information avoidance theories. Specifically, our results show that prior reputation only affected the online information search for consumers with no opinion, or with a positive opinion of a show's reputation. Furthermore, the information search only modifies reputation when consumers have no prior opinion.

Keywords: Information display board; Reputation building; Information search; Information avoidance; Reputation (search for similar items in EconPapers)
Date: 2020-03
Note: View the original document on HAL open archive server: https://hal.science/hal-02279286v1
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Citations: View citations in EconPapers (2)

Published in Journal of retailing and consumer services, 2020, 53, pp.101787. ⟨10.1016/j.jretconser.2019.03.014⟩

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Journal Article: The interaction between reputation and information search: Evidence of information avoidance and confirmation bias (2020)
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02279286

DOI: 10.1016/j.jretconser.2019.03.014

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