The interaction between reputation and information search: Evidence of information avoidance and confirmation bias

Jeanne Lallement, Sylvain Dejean, Euzéby, Florence and Carole Martinez

Journal of Retailing and Consumer Services, 2020, vol. 53, issue C

Abstract: This paper investigates how the valence of reputation affects the information search, and how the outcome of the search can result in a reevaluation of reputation. The protocol uses a digital version of the Information Display Board (IDB) to examine the dynamics of information search and reputation building. A sample of 1811 respondents was asked about their perceptions of the reputation of specific performing arts events, pre- and post-information search. The findings provide evidence of a confirmation bias (between positive information and the information search), and support information avoidance theories. Specifically, our results show that prior reputation only affected the online information search for consumers with no opinion, or with a positive opinion of a show's reputation. Furthermore, the information search only modifies reputation when consumers have no prior opinion.

Keywords: Reputation; Reputation building; Information search; Information avoidance; Information display board (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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Working Paper: The interaction between reputation and information search: Evidence of information avoidance and confirmation bias (2020)
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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:53:y:2020:i:c:s0969698918308002

DOI: 10.1016/j.jretconser.2019.03.014

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