Perceived Congruence and Incongruence: Toward a Clarification of the Concept, its Formation and Measure

Virginie Maille and Nathalie Fleck

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Date: 2011-06
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Published in Recherche et Applications en Marketing (English Edition), 2011, 26 (2), pp.77-113. ⟨10.1177/205157071102600204⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02291857

DOI: 10.1177/205157071102600204

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