Details about Virginie Maille

Access statistics for papers by Virginie Maille.

Last updated 2010-06-08. Update your information in the RePEc Author Service.

Short-id: pma1259

Working Papers

2017

1. What a Strange Bottle! Effects of Perceived Congruence of a Package Design
   Post-Print, HAL

2011

2. Congruence perçue par le consommateur: vers une clarification du concept, de sa formation et de sa mesure
   Post-Print, HAL View citations (5)
3. Perceived Congruence and Incongruence: Toward a Clarification of the Concept, its Formation and Measure
   Post-Print, HAL View citations (4)

2010

4. Thirty Years of Conflicting Studies on the Influence of Congruence as perceived by the Consumer: Overview, Limitations and Avenues for Research
   Post-Print, HAL View citations (5)
5. Trente ans de travaux contradictoires sur l'influence de la congruence perçue par le consommateur: synthèse, limites et voies de recherche
   Post-Print, HAL View citations (4)

2005

6. A cross-cultural study of the persuasive effects of sexual and fear appealing messages: a comparison between France, Denmark, Thailand and Mexico
   Post-Print, HAL
   Also in Post-Print, HAL (2004)

2004

7. Impact des messages à caractère choquant sur la persuasion publicitaire: une étude interculturelle
   Post-Print, HAL

2003

8. BIBLIOGRAPHIE: Le marketing sensoriel du point de vente
   Post-Print, HAL

2001

9. L'influence des stimuli olfactifs sur le comportement du consommateur: un état des recherches
   Post-Print, HAL View citations (2)

Journal Articles

2019

1. Sense and sensibility: The impact of visual and auditory sensory input on marketplace morality
   Journal of Business Research, 2019, 95, (C), 428-441 View citations (2)

2013

2. Compliance with veterinary prescriptions: The role of physical and social risk revisited
   Journal of Business Research, 2013, 66, (1), 141-144 View citations (1)