Impact des messages à caractère choquant sur la persuasion publicitaire: une étude interculturelle

Virginie de Barnier (), Virginie Maille, Pierre Valette-Florence () and Karine Gallopel ()
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Karine Gallopel: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Keywords: messages à caractère choquant; persuasion publicitaire; étude interculturelle (search for similar items in EconPapers)
Date: 2004-05-06
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Published in XXe Congrès de l'AFM, May 2004, Saint-Malo, 34 p

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00078396

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