Thirty Years of Conflicting Studies on the Influence of Congruence as perceived by the Consumer: Overview, Limitations and Avenues for Research

Nathalie Fleck and Virginie Maille

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Date: 2010-12
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Published in Recherche et Applications en Marketing (English Edition), 2010, 25 (4), pp.69-92. ⟨10.1177/205157071002500404⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02291860

DOI: 10.1177/205157071002500404

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