Compliance with veterinary prescriptions: The role of physical and social risk revisited

Virginie Maille and Jonas Hoffmann

Journal of Business Research, 2013, vol. 66, issue 1, 141-144

Abstract: This study replicates and extends prior research related to human health prevention programs by examining why pet owners comply with therapeutic prescriptions issued by their veterinarian. Empirical data demonstrates that overall, people comply according to physical, but above all, social risk. However, the influence of physical risk depends on the relationships in the pet-owner-veterinarian triad and becomes most effective when trust toward the veterinarian and/or attachment to the pet are high.

Keywords: Compliance; Therapeutic prescription; Risk; Veterinary medicine (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:66:y:2013:i:1:p:141-144

DOI: 10.1016/j.jbusres.2012.09.006

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