L'enseigne: un capital pour le distributeur

Nathalie Fleck and Lydiane Nabec ()
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Lydiane Nabec: Université Paris Sud (Paris 11)

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Date: 2010
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Published in Revue management & avenir, 2010, 38 (8), pp.14. ⟨10.3917/mav.038.0014⟩

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Working Paper: L’enseigne: un capital pour le distributeur ? (2009)
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02291870

DOI: 10.3917/mav.038.0014

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