L’enseigne: un capital pour le distributeur ?

Nathalie Fleck and Lydiane Nabec ()
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Lydiane Nabec: UP11 - Université Paris-Sud - Paris 11

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Date: 2009-10
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Published in Colloque International Etienne Thil, Oct 2009, La Rochelle, France

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Working Paper: L'enseigne: un capital pour le distributeur (2010)
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