Organizing and integrating marketing and purchasing in business markets: An introduction to the special issue, issues and implications

Björn Sven Ivens, Catherine Pardo () and Annalisa Tunisini
Additional contact information
Björn Sven Ivens: EM - EMLyon Business School

Post-Print from HAL

Abstract: The article is the introductory paper to the special issue on "Organizing and Integrating Marketing and Purchasing in Business markets". It analyses the different organizational issues in the marketing and purchasing interfaces by an extensive analysis of the literature. It introduces the different contributions to the special issue and draw some reflections on further research steps.

Date: 2009-11-01
References: Add references at CitEc
Citations: View citations in EconPapers (3)

Published in Industrial marketing management, 2009, 38 (8), pp.851-856 P

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02312434

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().