Details about Annalisa Tunisini
Access statistics for papers by Annalisa Tunisini.
Last updated 2023-01-15. Update your information in the RePEc Author Service.
Short-id: ptu105
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Working Papers
2009
- Organizing and integrating marketing and purchasing in business markets: An introduction to the special issue, issues and implications
Post-Print, HAL View citations (3)
1993
- Managing customer relationships: organizational evolution in the IT firms
Working Papers, Uppsala University, Department of Business Studies
Journal Articles
2022
- Marketing channel transformation in Italian SMEs
International Journal of Globalisation and Small Business, 2022, 13, (2), 147-163 View citations (1)
- Transforming the Business Offering from Products to Solutions. An Inquiry into the Textile Industry
Micro & Macro Marketing, 2022, (3), 481-505
2021
- Getting the most from E-commerce in the context of omnichannel strategies
Italian Journal of Marketing, 2021, 2021, (4), 331-349 View citations (4)
- New companies’ DNA: the heritage of the past industrial revolutions in digital transformation
Journal of Management & Governance, 2021, 25, (4), 1079-1106 View citations (2)
2019
- Customer-driven supply chains: Trends and practices in leading Italian companies
MERCATI & COMPETITIVIT?, 2019, 2019/4, (4), 29-55
2015
- Percorsi di nascita e di sviluppo dei contratti di rete
ECONOMIA E SOCIET? REGIONALE, 2015, 2015/2, (2), 60-75 View citations (1)
2014
- Il contratto di rete: opportunit? e trappole da evitare
ECONOMIA E DIRITTO DEL TERZIARIO, 2014, 2014/1, (1), 41-52 View citations (1)
2013
- Editoriale
MERCATI & COMPETITIVIT?, 2013, 2013/1, (1), 5-8
- Le medie imprese alla scoperta del marketing creativo
MERCATI & COMPETITIVIT?, 2013, 2013/3, (3), 5-10
2010
- Marketing e intangibles per la competitivit? delle medie imprese italiane
ECONOMIA E DIRITTO DEL TERZIARIO, 2010, 2010/2, (2), 207-225
- Sviluppo e competitivit? delle medie imprese italiane dell?era globale
MERCATI & COMPETITIVIT?, 2010, 2010/3, (3), 19-46
2007
- INTERMAC - Sviluppare e mantenere un posizionamento internazionale in ambito business-to-business
MERCATI & COMPETITIVIT?, 2007, 2007/2, (2), 99-111
- Processi e competenze di marketing delle medie imprese italiane: opportunit? e limiti per la crescita
MERCATI & COMPETITIVIT?, 2007, 2007/2, (2), 13-27
2006
- La Societ? Italiana di Marketing al passaggio del suo primo triennio di vita
MERCATI & COMPETITIVIT?, 2006, 2006/4, (4), 5-10
2004
- Business marketing: concetti e metodologie per operare nella complessit?
MERCATI & COMPETITIVIT?, 2004, 2004/0
2002
- L'organizzazione della funzione di marketing nelle imprese produttrici di sistemi/servizi informatici
ECONOMIA E DIRITTO DEL TERZIARIO, 2002, 2002/2, (2)
- Riflessioni sulla gestione del prodotto nei mercati industriali
Micro & Macro Marketing, 2002, (2), 217-232
- Stato dell'arte e possibili sviluppi della disciplina di Business Marketing
Micro & Macro Marketing, 2002, (2), 203-216
1999
- Processi relazionali nei mercati industriali: ambivalenze e potenzialità
Micro & Macro Marketing, 1999, (3), 351-374
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