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Details about Annalisa Tunisini

Workplace:Dipartimento di Scienze dell'Economia e della Gestione Aziendale (Department of Economics and Business Administration), Università Cattolica del Sacro Cuore (Catholic University of the Sacred Heart), (more information at EDIRC)

Access statistics for papers by Annalisa Tunisini.

Last updated 2023-01-15. Update your information in the RePEc Author Service.

Short-id: ptu105


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Working Papers

2009

  1. Organizing and integrating marketing and purchasing in business markets: An introduction to the special issue, issues and implications
    Post-Print, HAL View citations (3)

1993

  1. Managing customer relationships: organizational evolution in the IT firms
    Working Papers, Uppsala University, Department of Business Studies Downloads

Journal Articles

2022

  1. Marketing channel transformation in Italian SMEs
    International Journal of Globalisation and Small Business, 2022, 13, (2), 147-163 Downloads View citations (1)
  2. Transforming the Business Offering from Products to Solutions. An Inquiry into the Textile Industry
    Micro & Macro Marketing, 2022, (3), 481-505 Downloads

2021

  1. Getting the most from E-commerce in the context of omnichannel strategies
    Italian Journal of Marketing, 2021, 2021, (4), 331-349 Downloads View citations (4)
  2. New companies’ DNA: the heritage of the past industrial revolutions in digital transformation
    Journal of Management & Governance, 2021, 25, (4), 1079-1106 Downloads View citations (2)

2019

  1. Customer-driven supply chains: Trends and practices in leading Italian companies
    MERCATI & COMPETITIVIT?, 2019, 2019/4, (4), 29-55 Downloads

2015

  1. Percorsi di nascita e di sviluppo dei contratti di rete
    ECONOMIA E SOCIET? REGIONALE, 2015, 2015/2, (2), 60-75 Downloads View citations (1)

2014

  1. Il contratto di rete: opportunit? e trappole da evitare
    ECONOMIA E DIRITTO DEL TERZIARIO, 2014, 2014/1, (1), 41-52 Downloads View citations (1)

2013

  1. Editoriale
    MERCATI & COMPETITIVIT?, 2013, 2013/1, (1), 5-8 Downloads
  2. Le medie imprese alla scoperta del marketing creativo
    MERCATI & COMPETITIVIT?, 2013, 2013/3, (3), 5-10 Downloads

2010

  1. Marketing e intangibles per la competitivit? delle medie imprese italiane
    ECONOMIA E DIRITTO DEL TERZIARIO, 2010, 2010/2, (2), 207-225 Downloads
  2. Sviluppo e competitivit? delle medie imprese italiane dell?era globale
    MERCATI & COMPETITIVIT?, 2010, 2010/3, (3), 19-46 Downloads

2007

  1. INTERMAC - Sviluppare e mantenere un posizionamento internazionale in ambito business-to-business
    MERCATI & COMPETITIVIT?, 2007, 2007/2, (2), 99-111 Downloads
  2. Processi e competenze di marketing delle medie imprese italiane: opportunit? e limiti per la crescita
    MERCATI & COMPETITIVIT?, 2007, 2007/2, (2), 13-27 Downloads

2006

  1. La Societ? Italiana di Marketing al passaggio del suo primo triennio di vita
    MERCATI & COMPETITIVIT?, 2006, 2006/4, (4), 5-10 Downloads

2004

  1. Business marketing: concetti e metodologie per operare nella complessit?
    MERCATI & COMPETITIVIT?, 2004, 2004/0 Downloads

2002

  1. L'organizzazione della funzione di marketing nelle imprese produttrici di sistemi/servizi informatici
    ECONOMIA E DIRITTO DEL TERZIARIO, 2002, 2002/2, (2) Downloads
  2. Riflessioni sulla gestione del prodotto nei mercati industriali
    Micro & Macro Marketing, 2002, (2), 217-232 Downloads
  3. Stato dell'arte e possibili sviluppi della disciplina di Business Marketing
    Micro & Macro Marketing, 2002, (2), 203-216 Downloads

1999

  1. Processi relazionali nei mercati industriali: ambivalenze e potenzialità
    Micro & Macro Marketing, 1999, (3), 351-374 Downloads
 
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