Shattering the Myth of Costless Price Changes

Mark Bergen, Shantanu Dutta, Daniel Levy (), Mark Ritson and Mark Zbaracki
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Mark Bergen: Carlson School of Management - UMN - University of Minnesota [Twin Cities] - UMN - University of Minnesota System
Shantanu Dutta: FBE, Marshall School of Business - USC - University of Southern California

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Abstract: Despite its centrality to the topic, very little attention has been paid to the topic of price changes. Indeed, for the most part, organisations operate under the myth of costless price changes. This article broadens the definition of the costs of changing price and then presents strategic recommendations for improving the way in which prices are changed within organisations.

Keywords: Pricing; price setting; price adjustment; cost of price adjustment; price change management; investment in pricing processes; supply chains; customer costs of price adjustment (search for similar items in EconPapers)
Date: 2003-12
Note: View the original document on HAL open archive server: https://hal.science/hal-02386514
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Citations: View citations in EconPapers (15)

Published in European Management Journal, 2003, 21 (6), pp.663-669. ⟨10.1016/j.emj.2003.09.018⟩

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Journal Article: Shattering the Myth of Costless Price Changes (2003)
Journal Article: Shattering the Myth of Costless Price Changes (2003)
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02386514

DOI: 10.1016/j.emj.2003.09.018

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