Shattering the Myth of Costless Price Changes

Mark Bergen, Mark Ritson, Shantanu Dutta, Daniel Levy () and Mark Zbaracki

EconStor Open Access Articles and Book Chapters, 2003, vol. 21, issue 6, 663-669

Abstract: Despite its centrality to the topic, very little attention has been paid to the topic of price changes. Indeed, for the most part, organisations operate under the myth of costless price changes. This article broadens the definition of the costs of changing price and then presents strategic recommendations for improving the way in which prices are changed within organisations.

Keywords: Pricing; price setting; price adjustment; cost of price adjustment; price change management; investment in pricing processes; supply chains; customer costs of price adjustment (search for similar items in EconPapers)
JEL-codes: D20 D40 E31 L11 L16 M10 M20 M31 (search for similar items in EconPapers)
Date: 2003
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Citations: View citations in EconPapers (16)

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Related works:
Journal Article: Shattering the Myth of Costless Price Changes (2003)
Working Paper: Shattering the Myth of Costless Price Changes (2003)
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Persistent link: https://EconPapers.repec.org/RePEc:zbw:espost:206836

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