Consumer Behaviour: Applications in Marketing

Marc Vanhuele (), Malcolm Wright and Robert East
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Marc Vanhuele: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique

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Keywords: consumer; brand; retail; advertising (search for similar items in EconPapers)
Date: 2008-01-01
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Citations: View citations in EconPapers (13)

Published in SAGE Publications Ltd, 344 p., 2008

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Working Paper: Consumer Behaviour: Applications in Marketing (2008)
Working Paper: Consumer Behaviour: Applications in Marketing (2008)
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