Les « moments de vérité» du parcours « patient » dans le choix d’une structure de soins: un comportement de client ? Analogies, mimétismes et différences

Dominique Crié and L. Raynal

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Date: 2018
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Published in 5ème Journée Internationale du Marketing Santé, Jun 2018, Lille, France. 2018

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02612708

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