Perceived probability of food waste: Influence on consumer attitudes towards and choice of sales promotions

Guillaume Le Borgne (), Lucie Sirieix and Sandrine Costa ()
Additional contact information
Guillaume Le Borgne: UMR MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - Montpellier SupAgro - Centre international d'études supérieures en sciences agronomiques - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier, Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier
Sandrine Costa: UMR MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - Montpellier SupAgro - Centre international d'études supérieures en sciences agronomiques - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier

Post-Print from HAL

Abstract: Based on a consumer survey including two experiments with more than 400 French respondents each, this research (1), establishes that consumers' perceived probability of waste has a significant negative effect on consumers' attitude towards promotions and consumers' intention to choose perishable food products (cheese and bread) on sale and (2), highlights skepticism towards the "Buy Two Get One Free later" offer. Recommendations are presented for managers and public policies, in order to reduce households' food waste and prevent consumers from being skeptical towards new promotional mechanisms, a brand and/or, a retailer.

Keywords: food waste; promotions; consumer concern; experiment; deal proneness; skepticism; BTGOF later (search for similar items in EconPapers)
Date: 2018
Note: View the original document on HAL open archive server: https://hal.inrae.fr/hal-02621163v1
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (5)

Published in Journal of retailing and consumer services, 2018, 42, pp.11-21. ⟨10.1016/j.jretconser.2018.01.004⟩

Downloads: (external link)
https://hal.inrae.fr/hal-02621163v1/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02621163

DOI: 10.1016/j.jretconser.2018.01.004

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().