Food waste in mass catering: an exploratory study of personal and social norms

Gaspillage alimentaire en restauration collective: une analyse qualitative des normes personnelles et sociales

Maxime Sebbane (), Sandrine Costa () and Lucie Sirieix
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Maxime Sebbane: Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier, SAE2 - Département Sciences Sociales, Agriculture et Alimentation, Espace et Environnement - INRA - Institut National de la Recherche Agronomique, Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier, ADEME - Agence de l'Environnement et de la Maîtrise de l'Énergie
Sandrine Costa: Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier

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Abstract: The mass catering sector is directly affected by food waste reduction targets set by the government. In this article, we present the results of an exploratory study about the existence and influence of personal and social norms on waste behavior in mass catering. We show the existence of a personal norm against waste and contradictory descriptive and injunctive norms that are expressed either at the level of the individuals one eats with or at the level of the entirety of customers. In order to modify behavior, recommendations to strengthen the salience of personal and social norms against wasting are proposed. Keywords: food waste, mass catering, personal and social norms.

Date: 2017
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Published in Décisions Marketing, 2017, 88, pp.35-50

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02624647

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