Corporate social responsibility and irresponsibility: How do consumers react to ambivalent CSR information? Application in the retailing sector

Nathalie Demoulin, Véronique Pauwels-Delassus and Valérie Swaen
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Véronique Pauwels-Delassus: UCL - Université catholique de Lille, LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique
Valérie Swaen: LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique

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Date: 2016
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Published in AMS 19th World Marketing Congress, Jul 2016, Paris, France. 2016

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