Traditional mediterranean products: markets and large-scale retail trade

Produits traditionnels méditerranéens: marchés et grande distribution

Fatiha Fort

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Abstract: The present paper aims to analyse the market potential of traditional Mediterranean products, the preconditions for promoting those products and the role that the modern distribution sector can play in developing them. It is divided into three sections. The first will present a review of the literature on the marketing of local specialities and in particular on the role played by information in consumer choices. The second part will endeavour to describe the needs of potential clients and in particular those of the large-scale retail trade. The formulation of recommendations in the last section will be based on the literature and on case studies conducted in France, Morocco and Tunisia.

Date: 2012
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Published in La diète méditerranéenne pour un développement régional durable. The Mediterranean diet for sustainable regional development, Presses de Sciences Po, 528 p., 2012, Mediterra, 978-2-7246-1247-9 ; 978-2-7246-1248-6

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02805724

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