Is Artification Perceived by Consumers of luxury products ? The research relevance of a customer-based brand equity model. P223-236

Mase S., Elena Cedrola and Genevieve Cohen-Cheminet ()
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Mase S.: CREG - Centre de recherche et d'études en gestion - UPPA - Université de Pau et des Pays de l'Adour

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Date: 2018
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Published in Journal of Global Fashion Marketing, 2018, ⟨10.1080/20932685.2018.1463861⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02895825

DOI: 10.1080/20932685.2018.1463861

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