Details about Elena Cedrola

Access statistics for papers by Elena Cedrola.

Last updated 2024-06-09. Update your information in the RePEc Author Service.

Short-id: pce77

Working Papers

2023

1. Evaluating Student Performance in E-learning Systems: A Two-step Robust Bayesian Multiclass Procedure
   MPRA Paper, University Library of Munich, Germany

2021

2. Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs’ performance
   Post-Print, HAL View citations (3)
   See also Journal Article Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs’ performance, Journal of Business Research, Elsevier (2021) View citations (13) (2021)

2018

3. Is Artification Perceived by Consumers of luxury products ? The research relevance of a customer-based brand equity model. P223-236
   Post-Print, HAL View citations (1)

2017

4. Is the artification process perceveid by final consumers of luxury products ? Results from an experiment based on the application of the Customer-based Brand Equity Model
   Post-Print, HAL
5. Is the artification process perceveid by final cosumers of luxury products ? Results from an experiment based on the application of the Customer-based Equity Model
   Post-Print, HAL
6. Louis Vuitton's Art-Based Strategy to communicate Exclusivity and Prestige
   Post-Print, HAL

2009

7. The Italian SMEs in the International context. A model to succeed in the global arena
   Working Papers, Macerata University, Department of Finance and Economic Sciences

Journal Articles

2023

1. How relational capability can influence the success of business partnerships
   International Journal of Productivity and Performance Management, 2023, 73, (2), 601-628

2022

2. Digital Marketing Channels in the Chinese Luxury Industry. A Focus on International Brands Post Covid-19
   Micro & Macro Marketing, 2022, (3), 389-413
3. Emotional Analysis in Designing Tourism Experiences Through Neuromarketing Methods: The Role of Uncontrollable Variables and Atmosphere: A Preliminarily Study
   International Journal of Marketing Studies, 2022, 14, (1), 114
4. Key success factors to be sustainable and innovative in the textile and fashion industry: Evidence from two Italian luxury brands
   Journal of Global Fashion Marketing, 2022, 13, (2), 116-133 View citations (3)

2021

5. Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs’ performance
   Journal of Business Research, 2021, 128, (C), 650-660 View citations (13)
   See also Working Paper Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs’ performance, Post-Print (2021) View citations (3) (2021)
6. Key success factors for sustainable innovation in the textile and fashion industry. Best prac- tices of two «Made in Italy» luxury brands
   L'industria, 2021, (2), 1349-376

2020

7. Three Decades of Research in Health and Food Marketing: A Systematic Review
   Journal of Consumer Affairs, 2020, 54, (2), 541-580 View citations (5)

2018

8. Is artification perceived by consumers of luxury products? The research relevance of a customer-based brand equity model
   Journal of Global Fashion Marketing, 2018, 9, (3), 223-236

2013

9. Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance
   Journal of Global Scholars of Marketing Science, 2013, 23, (4), 394-408 View citations (2)

2011

10. Marketing & Sales oltre la crisi: i cambiamenti in atto nelle medie imprese
    MERCATI & COMPETITIVIT?, 2011, 2011/2, (2), 9-28 View citations (1)

2010

11. Relazioni di business Italia-Cina: quali opportunit? per le piccole e medie imprese italiane
    MERCATI & COMPETITIVIT?, 2010, 2010/4, (4), 45-64 View citations (2)

2009

12. Internet per le piccole e medie imprese: potenzialit? e stato dell'arte in Italia e in Europa
    MERCATI & COMPETITIVIT?, 2009, 2009/1, (1), 19-43

2007

13. Internet e franchising: stato dell'arte e prospettive
    Micro & Macro Marketing, 2007, (3), 339-364

Chapters

2024

1. Blockchain: Technology Transforming the Fashion Industry
   Springer
2. Fashion and Gamification
   Springer