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Details about Elena Cedrola

Workplace:Facoltà di Economia e Diritto (Faculty of Economics and Law), Università degli Studi di Macerata (University of Macerata), (more information at EDIRC)

Access statistics for papers by Elena Cedrola.

Last updated 2024-06-09. Update your information in the RePEc Author Service.

Short-id: pce77


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Working Papers

2023

  1. Evaluating Student Performance in E-learning Systems: A Two-step Robust Bayesian Multiclass Procedure
    MPRA Paper, University Library of Munich, Germany Downloads

2021

  1. Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs’ performance
    Post-Print, HAL View citations (1)
    See also Journal Article Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs’ performance, Journal of Business Research, Elsevier (2021) Downloads View citations (10) (2021)

2018

  1. Is Artification Perceived by Consumers of luxury products ? The research relevance of a customer-based brand equity model. P223-236
    Post-Print, HAL View citations (1)

2017

  1. Is the artification process perceveid by final consumers of luxury products ? Results from an experiment based on the application of the Customer-based Brand Equity Model
    Post-Print, HAL
  2. Is the artification process perceveid by final cosumers of luxury products ? Results from an experiment based on the application of the Customer-based Equity Model
    Post-Print, HAL
  3. Louis Vuitton's Art-Based Strategy to communicate Exclusivity and Prestige
    Post-Print, HAL

2009

  1. The Italian SMEs in the International context. A model to succeed in the global arena
    Working Papers, Macerata University, Department of Finance and Economic Sciences Downloads

Journal Articles

2023

  1. How relational capability can influence the success of business partnerships
    International Journal of Productivity and Performance Management, 2023, 73, (2), 601-628 Downloads

2022

  1. Digital Marketing Channels in the Chinese Luxury Industry. A Focus on International Brands Post Covid-19
    Micro & Macro Marketing, 2022, (3), 389-413 Downloads
  2. Emotional Analysis in Designing Tourism Experiences Through Neuromarketing Methods: The Role of Uncontrollable Variables and Atmosphere: A Preliminarily Study
    International Journal of Marketing Studies, 2022, 14, (1), 114 Downloads
  3. Key success factors to be sustainable and innovative in the textile and fashion industry: Evidence from two Italian luxury brands
    Journal of Global Fashion Marketing, 2022, 13, (2), 116-133 Downloads View citations (2)

2021

  1. Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs’ performance
    Journal of Business Research, 2021, 128, (C), 650-660 Downloads View citations (10)
    See also Working Paper Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs’ performance, Post-Print (2021) View citations (1) (2021)
  2. Key success factors for sustainable innovation in the textile and fashion industry. Best prac- tices of two «Made in Italy» luxury brands
    L'industria, 2021, (2), 1349-376 Downloads

2020

  1. Three Decades of Research in Health and Food Marketing: A Systematic Review
    Journal of Consumer Affairs, 2020, 54, (2), 541-580 Downloads View citations (4)

2018

  1. Is artification perceived by consumers of luxury products? The research relevance of a customer-based brand equity model
    Journal of Global Fashion Marketing, 2018, 9, (3), 223-236 Downloads

2013

  1. Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance
    Journal of Global Scholars of Marketing Science, 2013, 23, (4), 394-408 Downloads View citations (1)

2011

  1. Marketing & Sales oltre la crisi: i cambiamenti in atto nelle medie imprese
    MERCATI & COMPETITIVIT?, 2011, 2011/2, (2), 9-28 Downloads View citations (1)

2010

  1. Relazioni di business Italia-Cina: quali opportunit? per le piccole e medie imprese italiane
    MERCATI & COMPETITIVIT?, 2010, 2010/4, (4), 45-64 Downloads View citations (2)

2009

  1. Internet per le piccole e medie imprese: potenzialit? e stato dell'arte in Italia e in Europa
    MERCATI & COMPETITIVIT?, 2009, 2009/1, (1), 19-43 Downloads

2007

  1. Internet e franchising: stato dell'arte e prospettive
    Micro & Macro Marketing, 2007, (3), 339-364 Downloads

Chapters

2024

  1. Blockchain: Technology Transforming the Fashion Industry
    Springer
  2. Fashion and Gamification
    Springer
 
Page updated 2024-07-20