Is the artification process perceveid by final consumers of luxury products ? Results from an experiment based on the application of the Customer-based Brand Equity Model

Mase S., Elena Cedrola and Genevieve Cohen-Cheminet ()
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Mase S.: CREG - Centre de recherche et d'études en gestion - UPPA - Université de Pau et des Pays de l'Adour

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Date: 2017
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Published in Global Fashion Management Conference, 2017, Vienne, Austria

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02901580

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