THE AGGREGATE OF PROFESSED FIRM CULTURE ELEMENTS

Kiril Dimitrov

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Abstract: The current article explores interesting, significant and recently identified nuances in disclosing the professed firm culture in the virtual realm. Its emphasis is set on two exotic instruments-organizational mantra and memorandum that senior managers in business organizations may use to successfully clarify and communicate what is their business and why they enter it.

Keywords: Strategic management; organizational culture; official culture; professed culture; corporate culture; firm culture (search for similar items in EconPapers)
Date: 2017
Note: View the original document on HAL open archive server: https://hal.science/hal-02970276
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Citations: View citations in EconPapers (1)

Published in Vanguard Scientiffic Instruments in Management , 2017, 13 (1)

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02970276

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