Effets d’un label durable sur le produit: le rôle modérateur des motivations pour la consommation durable

Fatiha Fort, Gilles Sere de Lanauze and Béatrice Siadou-Martin ()
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Gilles Sere de Lanauze: MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier, UM - Université de Montpellier
Béatrice Siadou-Martin: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine, Institut d'Administration des Entreprises (IAE) - Metz

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Abstract: A better understanding of consumer motivations for sustainable consumption is an important lever in the ecological transition. The aim of this communication is to measure the moderator effect of motivations on the link between sustainability information and consumer behavior (attitudes and purchase intentions). The results allow to better targeting consumers for more effective public and private campaigns for more sustainable purchasing behaviour.

Keywords: sustainability; food products; environmental labeling; social labeling; consumer behavior; produit alimentaire; affichage environnemental; affichage social; comportement du consommateur; durabilité (search for similar items in EconPapers)
Date: 2020-10-14
Note: View the original document on HAL open archive server: https://hal.inrae.fr/hal-02975475v1
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Published in 23. Colloque Etienne Thil (Online), Oct 2020, Paris, France. 10 p

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