Consommation et confinement: quand le consommateur anxieux se réfugie tout en haut de la pyramide

Audrey Hanan (audrey.hanan@gmail.com), Jean-Louis Moulins (jean-louis.moulins@univ-amu.fr) and Audrey Portes (audreyportes1@gmail.com)
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Audrey Hanan: CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université
Jean-Louis Moulins: CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université

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Date: 2021-01-16
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Published in 20th International Marketing Trends Conference, Jan 2021, VENISE, Italie

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