Adopting waste-prevention routines: the role of consumer concern for food waste

Guillaume Le Borgne (), Lucie Sirieix, Pierre Valette-Florence () and Sandrine Costa ()
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Guillaume Le Borgne: USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc, IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc
Pierre Valette-Florence: UGA INP IAE - Grenoble Institut d'Administration des Entreprises - UGA - Université Grenoble Alpes - Grenoble INP - Institut polytechnique de Grenoble - Grenoble Institute of Technology - UGA - Université Grenoble Alpes
Sandrine Costa: UMR MoISA - Montpellier Interdisciplinary center on Sustainable Agri-food systems (Social and nutritional sciences) - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - IRD - Institut de Recherche pour le Développement - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro - Montpellier SupAgro - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement

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Abstract: Food waste is a burning issue, one that is both local and global. Although most consumers hate wasting and do not intend to waste, they still end up wasting food. By focusing on routines that prevent waste rather than on waste behaviours, and by defining and measuring consumer concern for food waste (CFW), this study seeks to address this apparent contradiction. A follow-up to three preliminary studies, this quantitative study proposes a valid and reliable measure of CFW, and examines the links between CFW, the antecedents of this concern, and seven waste-prevention routines. Empirical data reveals two dimensions of CFW that have a very distinct influence on food-related and waste-prevention routines. The first, "individual/interpersonal concern", has a strong relationship with these routines, whereas the second, "global concern", has no significant relationship with them. For researchers, the authors provide a model integrating the antecedents and behavioural consequences of CFW. For both policy makers and managers seeking to reduce food waste at the household level, this research provides recommendations to have an impact on food-waste-related behaviours through individual/interpersonal CFW and its proven antecedents (economic concerns, food involvement, food education).

Keywords: food waste; concern; sustainability; environmental concern; consumer behaviour (search for similar items in EconPapers)
Date: 2021-03
New Economics Papers: this item is included in nep-agr and nep-env
Note: View the original document on HAL open archive server: https://hal.inrae.fr/hal-03169581v1
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Published in Appetite, 2021, 163, pp.105188. ⟨10.1016/j.appet.2021.105188⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03169581

DOI: 10.1016/j.appet.2021.105188

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