Se voir et être vu dans un miroir virtuel: les effets comportementaux et attitudinaux de l’engagement corporel et social lors d’une expérience de shopping en ligne

Oliviane Brodin (), Marie Beck (), Laurent Carpentier and Dominique Crié
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Oliviane Brodin: RIME-Lab - Recherche Interdisciplinaire en Management et Économie Lab - ULR 7396 - UA - Université d'Artois - Université de Lille
Marie Beck: LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique
Laurent Carpentier: RIME-Lab - Recherche Interdisciplinaire en Management et Économie Lab - ULR 7396 - UA - Université d'Artois - Université de Lille

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Abstract: The psychosocial theory of engagement relevant to understand the effects of New sales aids, body (virtual trial of a product) and social (sharing possibility of social media) engagements ? The results of a study achieved on an online e-commerce site show that the use of a virtual mirror is more effective on involvement in the shopping experience, product attitudes, patronage intention and purchase intention than the consultation of the e-catalogue. The moderator effects of the propension to self-exposure and the body appearance dimension of physical self-esteem are also analysed.

Keywords: Interactive Consumer Decision Aids; body and social engagement; Social media; public self-exposure; virtual mirror; nouvelles aides à la vente en ligne; engagement (corporel et social); médias sociaux; exposition de soi; miroir virtuel (search for similar items in EconPapers)
Date: 2015-05-19
Note: View the original document on HAL open archive server: https://univ-artois.hal.science/hal-03350200
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Published in Actes du Congrès International de l’Association Française du Marketing, May 2015, Marrakech, Maroc

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