The facets of consumer-based food label equity: Measurement, structure and managerial relevance

François Coderre, Lucie Sirieix and Pierre Valette-Florence ()
Additional contact information
François Coderre: UdeS - Université de Sherbrooke
Pierre Valette-Florence: UGA UFR FEG - Université Grenoble Alpes - Faculté d'Économie de Grenoble - UGA - Université Grenoble Alpes

Post-Print from HAL

Abstract: The aim of this paper is to develop and validate a consumer-based food label equity scale. The paper is based on a literature review of brand equity and food labels, one qualitative study, and three quantitative studies. Partial least squares analysis is used to clarify the hierarchical structure of the proposed food label equity scale. The proposed scale has seven first-order facets, namely Design, Relevance, Credibility, Honesty, Visibility, Awareness, and Clarity. The first-order facets then combine formatively into 3 s-order constructs, namely Trust, Informational Value, and Label Familiarity, and, ultimately, into a third-order construct of global food label equity associations.

Keywords: Food label equity; Measurement scale; Food product marketing (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations: View citations in EconPapers (3)

Published in Journal of retailing and consumer services, 2022, 65, pp.102838. ⟨10.1016/j.jretconser.2021.102838⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
Journal Article: The facets of consumer-based food label equity: Measurement, structure and managerial relevance (2022)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03466653

DOI: 10.1016/j.jretconser.2021.102838

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().