Influences of alliance wide rewards on the perceived alliance brand image, and its relationships with alliance brand equity, perceived value, customer satisfaction and brand loyalty

Vikrant Janawade (), Roblyn Simeon and Nadine Tournois ()
Additional contact information
Vikrant Janawade: GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur
Nadine Tournois: GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur

Post-Print from HAL

Date: 2021-05-03
References: Add references at CitEc
Citations:

Published in 11th International Conference of ATLAS/AFMI, May 2021, Online conference, Supported by Universidad de La Sabana, Bogotá, Colombia

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03556420

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().