Vegetarians and vegans, all the same? A study of perceived differences in regard to practice and cause engagement

Végétariens et véganes, tous les mêmes ? Une étude des différences perçues au regard de l’engagement dans la pratique et dans la cause

Gilles Séré de Lanauze (), Margot Dyen (), Balbo Laurie (), Lucie Sirieix and Erick Suarez Dominguez
Additional contact information
Gilles Séré de Lanauze: UM - Université de Montpellier, MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier
Margot Dyen: IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc, USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc
Balbo Laurie: EESC-GEM Grenoble Ecole de Management
Erick Suarez Dominguez: UM - Université de Montpellier, MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier

Post-Print from HAL

Abstract: In the literature, practices consisting of excluding meat or animal products are grouped under the term veg*nism. However, being vegan can be considered much more than being a vegetarian. Giving a general label (veg*ns) to a group of people who may turn out to be heterogeneous thus, seems questionable both from a theoretical and managerial point of view. Semi-structured interviews conducted in two waves (wave 1 in 2018 and wave 2 in 2022) on a total of 19 individuals highlight the inadequacy of a definition based on practices/motivation/beliefs alone and, underline the major role of engagement in the practice and in the cause to understand what differentiates/gathers these individuals both at the level of their group of belonging (within vegetarians or within vegans) and of the dissociative group (between vegetarians and vegans). Managerial and societal implications are proposed following this analysis.

Keywords: vegetarianism; veganism; motivations; practices; engagement; végétarisme; véganisme; pratiques (search for similar items in EconPapers)
Date: 2023-05-10
References: Add references at CitEc
Citations:

Published in 39ème Congrès international de l'Association Française du Marketing (AFM), Association Française du Marketing (AFM), May 2023, Vannes, France

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
Working Paper: Vegetarians and vegans, all the same? A study of perceived differences in regard to practice and cause engagement (2023)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04097775

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().