Pour un marketing responsable à destination de l’enfant

Karine Charry, Valérie Hémar-Nicolas () and Angélique Rodhain ()
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Valérie Hémar-Nicolas: RITM - Réseaux Innovation Territoires et Mondialisation - Université Paris-Saclay
Angélique Rodhain: MRM - Montpellier Research in Management - UM1 - Université Montpellier 1 - UPVM - Université Paul-Valéry - Montpellier 3 - UM2 - Université Montpellier 2 - Sciences et Techniques - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School

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Date: 2021
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Published in Joël BREE. Kids Marketing, EMS, pp.89-120, 2021, 978-2-37687-482-9

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04154687

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