Theorizing digital transformation: a phytosociological approach

Fabienne Berger-Remy (), Marie-Eve Laporte () and Isabelle Aimé
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Fabienne Berger-Remy: IAE Paris - Sorbonne Business School
Marie-Eve Laporte: IAE Paris - Sorbonne Business School
Isabelle Aimé: Kedge BS - Kedge Business School

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Keywords: digitalization; Marketing; organization; Phytosociology; metaphor (search for similar items in EconPapers)
Date: 2023-06-14
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Published in European Academy of Management (EURAM 2023), Jun 2023, Dublin, Ireland

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