Details about isabelle Aimé

Access statistics for papers by isabelle Aimé.

Last updated 2015-10-22. Update your information in the RePEc Author Service.

Short-id: pai44

Working Papers

2021

1. The reconfiguration of marketing organization in the age of digital transformation: a paradox perspective
   Post-Print, HAL

2020

2. Digital transformation of marketing: fashion or organizational revolution?
   Post-Print, HAL

2019

3. Digital Metamorphosis of the Organizations: Myth or Reality?
   Post-Print, HAL
4. Does digital transformation mean the end of marketing?
   Post-Print, HAL
5. Le rôle central des experts dans la transformation digitale du marketing
   Post-Print, HAL

2018

6. Challenges and Mutations of the Brand Management System
   Post-Print, HAL
7. Lessons from nearly a century of the brand management system
   Post-Print, HAL View citations (1)

2017

8. A history of the brand management system
   Post-Print, HAL

2016

9. Is the brand manager system doomed to disappear in the age of data?
   Post-Print, HAL
10. The brand manager system twenty years after Low and Fullerton’s critical-historical evaluation
    Post-Print, HAL
11. The brand manager’s challenges in the digital era
    Post-Print, HAL

2008

12. Le changement de nom de marque: clarification du concept et proposition d'une typologie
    Post-Print, HAL
13. Le changement de nom de marque: définition, clarification et proposition d’une typologie
    Post-Print, HAL