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Details about isabelle Aimé

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Workplace:Institut de Préparation à l'Administration et à la Gestion (IPAG) (IPAG Business School), (more information at EDIRC)

Access statistics for papers by isabelle Aimé.

Last updated 2015-10-22. Update your information in the RePEc Author Service.

Short-id: pai44


Working Papers

2020

  1. Digital transformation of marketing: fashion or organizational revolution?
    Post-Print, HAL
  2. The reconfiguration of marketing organization in the age of digital transformation: a paradox perspective
    Post-Print, HAL

2019

  1. Digital Metamorphosis of the Organizations: Myth or Reality?
    Post-Print, HAL
  2. Does digital transformation mean the end of marketing?
    Post-Print, HAL
  3. Le rôle central des experts dans la transformation digitale du marketing
    Post-Print, HAL

2018

  1. Challenges and Mutations of the Brand Management System
    Post-Print, HAL
  2. Lessons from nearly a century of the brand management system
    Post-Print, HAL Downloads

2017

  1. A history of the brand management system
    Post-Print, HAL

2016

  1. Is the brand manager system doomed to disappear in the age of data?
    Post-Print, HAL
  2. The brand manager system twenty years after Low and Fullerton’s critical-historical evaluation
    Post-Print, HAL
  3. The brand manager’s challenges in the digital era
    Post-Print, HAL

2008

  1. Le changement de nom de marque: clarification du concept et proposition d'une typologie
    Post-Print, HAL
  2. Le changement de nom de marque: définition, clarification et proposition d’une typologie
    Post-Print, HAL
 
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