A history of the brand management system

Isabelle Aimé (), Fabienne Berger-Remy () and Marie-Eve Laporte ()
Additional contact information
Fabienne Berger-Remy: IAE Paris - Sorbonne Business School
Marie-Eve Laporte: IAE Paris - Sorbonne Business School

Post-Print from HAL

Date: 2017
References: Add references at CitEc
Citations:

Published in Conference on Historical Analysis and Research in Marketing (CHARM 2017), 2017, Liverpool, United Kingdom

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-02273339

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().