Is the brand manager system doomed to disappear in the age of data?

Fabienne Berger-Remy (), Marie-Eve Laporte () and Isabelle Aimé ()
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Fabienne Berger-Remy: IAE Paris - Sorbonne Business School
Marie-Eve Laporte: IAE Paris - Sorbonne Business School

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Date: 2016
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Published in 45th EMAC Annual Conference, 2016, Oslo, Norway

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-02279333

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