Does digital transformation mean the end of marketing?

Fabienne Berger-Remy (), Marie-Eve Laporte () and Isabelle Aimé ()
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Fabienne Berger-Remy: IAE Paris - Sorbonne Business School
Marie-Eve Laporte: IAE Paris - Sorbonne Business School

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Date: 2019
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Published in 48ème congrès de l'EMAC (European Marketing Association Conference), 2019, Hambourg, Germany

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-02284190

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