Discours médiatique sur les activités des multinationales à l’étranger: Le cas de Danone en Chine

Francois Goxe and Michaël Viegas Pires
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Michaël Viegas Pires: LAREQUOI - Laboratoire de recherche en Management - UVSQ - Université de Versailles Saint-Quentin-en-Yvelines

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Abstract: This article looks at how the activities of multinational companies (MNCs) abroad are presented in the media of their country of origin. Drawing on the critical discourse analysis of business press articles related to the operations of the French multinational Danone in China, it reveals how the media's speech revolves around some typical types of discourse, mainly a cultural / nationalist one. The article thus questions the scope of discursive patterns already identified in the literature, while it complements them.

Keywords: discours; analyse critique du discours; firmes multinationales; média (search for similar items in EconPapers)
Date: 2018-09-12
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Published in Management international = International management = Gestión internacional, 2018, 20 (3), pp.90-104. ⟨10.7202/1051309ar⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04461278

DOI: 10.7202/1051309ar

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