How should sustainability be displayed on the pack ? The case of food product

Quel étiquetage de la durabilité des produits alimentaires ?

Fatiha Fort (), Gilles Séré de Lanauze () and Béatrice Siadou-Martin ()
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Fatiha Fort: UMR MoISA - Montpellier Interdisciplinary center on Sustainable Agri-food systems (Social and nutritional sciences) - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - IRD - Institut de Recherche pour le Développement - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro Montpellier - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement
Gilles Séré de Lanauze: MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier
Béatrice Siadou-Martin: MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier

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Abstract: Based on a lab-experiment conducted with 161 consumers, this research investigates various informational display formats (multicriteria scale, overall score or logo) of sustainability (environmental and social). Results show a general positive effect of environmental and social sustainability information, but also highlight some differences according to the format and the nature of the sustainable information provided.

Keywords: Information du consommateur; Durabilité (search for similar items in EconPapers)
Date: 2024-04-01
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Published in Revue management & avenir, 2024, 140, pp.67-92. ⟨10.3917/mav.140.0067⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04577405

DOI: 10.3917/mav.140.0067

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