Settlement implications of lawyer advertising
Tim Friehe,
Yannick Gabuthy () and
Eve-Angéline Lambert ()
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Tim Friehe: Philipps Universität Marburg = Philipps University of Marburg, Ifo Institute, EconomiX - EconomiX - UPN - Université Paris Nanterre - CNRS - Centre National de la Recherche Scientifique
Yannick Gabuthy: BETA - Bureau d'Économie Théorique et Appliquée - AgroParisTech - UNISTRA - Université de Strasbourg - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UL - Université de Lorraine - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement
Eve-Angéline Lambert: BETA - Bureau d'Économie Théorique et Appliquée - AgroParisTech - UNISTRA - Université de Strasbourg - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UL - Université de Lorraine - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement
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Abstract:
This paper explores how informative attorney advertising influences the settlement probability and/or offer, using a screening framework. Plaintiffs are privately informed about the expected judgment and their level of ability in controlling the lawyer. More attorney advertising increases case filings by plaintiffs with high or low ability to different extents such that the defendant's beliefs about the plaintiff's type change with the level of attorney advertising. How attorney advertising influences settlement outcomes then depends on whether the defendant offers a higher settlement offer to more able plaintiffs.
Keywords: Attorney advertising; Litigation; Plaintiff heterogeneity; Updating (search for similar items in EconPapers)
Date: 2020-03
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Published in International Review of Law and Economics, 2020, 61, pp.105870. ⟨10.1016/j.irle.2019.105870⟩
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04678002
DOI: 10.1016/j.irle.2019.105870
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