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L'hospitalité virtuelle et les bénéfices marque employeur présents sur le site internet institutionnel: une sourced'attractivité pour les PME grâce au support organisationnel anticipé

Christelle Martin-Lacroux (), Lacroux Alain, Soffien Bataoui () and Jessica Gerard ()
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Soffien Bataoui: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes

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Date: 2021-01-01
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Published in Congrès de l'Association Française du Marketing, Jan 2021, Angers, France

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