How Do Brand Evaluations Affect Online Brand Engagement? Mediation Impact and Evidence from Facebook

Abdul Alqahtani, Piyush Sharma, Nebojsa Davcik (ndavcik@em-normandie.fr) and Russel Kingshott
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Piyush Sharma: Curtin University
Nebojsa Davcik: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School
Russel Kingshott: Curtin University

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Date: 2024-04-22
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Published in 17th Global Brand Conference, Apr 2024, Edimbourg, United Kingdom

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