Details about Nebojsa S. Davcik

Access statistics for papers by Nebojsa S. Davcik.

Last updated 2025-05-18. Update your information in the RePEc Author Service.

Short-id: pda583

Working Papers

2024

1. Digital Brand Equity: Systematic Literature Review and Lexicographic Analysis
   Post-Print, HAL
2. Ethical Ramifications of the Dark Side of Business Practices in the International Business Area
   Post-Print, HAL
3. How Do Brand Evaluations Affect Online Brand Engagement? Mediation Impact and Evidence from Facebook
   Post-Print, HAL

2022

4. Cultural Differences in Deliberate Counterfeit Purchase Behavior
   Post-Print, HAL View citations (1)

2021

5. Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs’ performance
   Post-Print, HAL View citations (3)
   See also Journal Article Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs’ performance, Journal of Business Research, Elsevier (2021) View citations (13) (2021)
6. Non-sponsored brand-related user-generated content: effects and mechanisms of consumer engagement
   Post-Print, HAL

2020

7. Managing Uncertainty during a Global Pandemic: An International Business Perspective
   Post-Print, HAL View citations (8)
   See also Journal Article Managing uncertainty during a global pandemic: An international business perspective, Journal of Business Research, Elsevier (2020) View citations (80) (2020)
8. The Role of Brand Equity in a New Rebranding Strategy of a Private Label Brand
   Post-Print, HAL View citations (2)
   See also Journal Article The role of brand equity in a new rebranding strategy of a private label brand, Journal of Business Research, Elsevier (2020) View citations (6) (2020)

2014

9. Towards a Unified Theory of Brand Equity: Conceptualizations, Typologies and Avenues for Future Research
   Working Papers Series 2, ISCTE-IUL, Business Research Unit (BRU-IUL) View citations (3)

2013

10. The Use And Misuse Of Structural Equation Modeling In Management Research
    Working Papers Series 2, ISCTE-IUL, Business Research Unit (BRU-IUL) View citations (13)
    See also Journal Article The use and misuse of structural equation modeling in management research, Journal of Advances in Management Research, Emerald Group Publishing Limited (2014) View citations (21) (2014)

Journal Articles

2025

1. Digital brand equity: The concept, antecedents, measurement, and future development
   Journal of Business Research, 2025, 192, (C)

2021

2. Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs’ performance
   Journal of Business Research, 2021, 128, (C), 650-660 View citations (13)
   See also Working Paper Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs’ performance, Post-Print (2021) View citations (3) (2021)

2020

3. Managing uncertainty during a global pandemic: An international business perspective
   Journal of Business Research, 2020, 116, (C), 188-192 View citations (80)
   See also Working Paper Managing Uncertainty during a Global Pandemic: An International Business Perspective, Post-Print (2020) View citations (8) (2020)
4. The role of brand equity in a new rebranding strategy of a private label brand
   Journal of Business Research, 2020, 117, (C), 497-507 View citations (6)
   See also Working Paper The Role of Brand Equity in a New Rebranding Strategy of a Private Label Brand, Post-Print (2020) View citations (2) (2020)

2019

5. Interactive impact of ethnic distance and cultural familiarity on the perceived effects of free trade agreements
   Asia Pacific Journal of Management, 2019, 36, (1), 135-160 View citations (3)

2018

6. What drives foreign direct investment: The role of language, geographical distance, information flows and technological similarity
   Journal of Business Research, 2018, 88, (C), 111-122 View citations (18)

2016

7. Marketing resources, performance, and competitive advantage: A review and future research directions
   Journal of Business Research, 2016, 69, (12), 5547-5552 View citations (23)
8. Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance
   Journal of Business Research, 2016, 69, (12), 5662-5669 View citations (27)

2014

9. The use and misuse of structural equation modeling in management research
   Journal of Advances in Management Research, 2014, 11, (1), 47-81 View citations (21)
   See also Working Paper The Use And Misuse Of Structural Equation Modeling In Management Research, Working Papers Series 2 (2013) View citations (13) (2013)